Managing your Personal Brand Online: 4 First Steps

If you read our last post you’ll know that everyone who is active on social media is growing a personal brand. For some this is very deliberate, for others entirely accidental. You have the ultimate influence on how others perceive you online and now is the time to take charge! Here are four first steps to managing your personal brand online:

Step 1 : Google Yourself

It is now widespread practice for a potential employer to “Google” you. Whether pre- or post-interview, your online self will be under scrutiny. So why not get there first? Type your name into any sear...

Posted in Recruitment - 29th March, 2017

Managing your Personal Brand Online

If the mere mention of the phrase “personal brand” makes you cringe then you are not alone. Until now, mere mortals could be forgiven for thinking that this concept of “brand” was the sole preserve of celebrities and those in the public eye. Not anymore. The boom of social media has meant that anyone who engages with platforms such as Facebook, Twitter and Instagram is simultaneously building their personal brand whether it is a conscious decision or not. If this is something you have never thought about before then do not fear. How you present yourself online can be a ...

Posted in Recruitment - 29th March, 2017

Brand “You”: Making sure your message is consistent.

20 years ago, a true sign of a good CV was longevity and no breaks. You found an employer and you progressed through the ranks until you retired with a piece of cake and a handsome timepiece.

… Not today …

Generation Y and Z see things differently. To progress, gain experience, and become a well-rounded employee and human being moving around is not only tolerated; it is celebrated and encouraged. Life experience and grasping opportunities when they present themselves are key features of “you” and your personal brand.

When it comes to applying for a new job, you ...

Posted in Recruitment - 28th February, 2017

From one Working Parent to another : Don’t give up The Search!

So you took time off to raise a family (a brave decision!) and now you want to get back to work. Back to something that resembles the person you were and the bank balance you once had.

One of the biggest obstacles to achieving your goal can be finding an employer who empathises with your situation and allows that to play a part in your future working life. You have so much to offer, you just need that one thing. The dreaded ‘F’ word: Flexibility.

I am a BIG champion of flexibility for working parents. Not only because I am one, but most of my friends are too, and I...

Posted in Recruitment - 28th February, 2017

Culture Fit – It’s a two-way thing…

So, that Recruiter calls you and gives you the heads up on THE opportunity you have been hoping for since you began to look for the next step in your career. It sounds great! It’s exciting, it ticks all sorts of boxes and you think it could be the perfect next step for you.

On paper the company looks great: profitable, forward-thinking yet stable, good products and a great reputation in the market. You say “yes” to being put forward, and why wouldn’t you? Well, before we go any further just ask yourself this question:

The Job Description may stack up…but does the Cu...

Posted in Recruitment - 6th February, 2017




    Follow @BenJohnsonLtd on Twitter