Response Marketing : A day in the life of a Furniture Account Manager…

Response Marketing contacted Ben Johnson with an opportunity to revive their office. Based in York in a quirky office space within a lovely period building they wanted their interiors to reflect the company ethos. Established in 1999 by founder David Tysall, Response recognised the growing need to advertise using bespoke branded merchandise. After nearly 15 years in business, their range of clients and knowledge of gifts is extensive, and they pride themselves in sourcing the unusual and the finest quality merchandise to compliment company branding.

IMG00367-20131112-1332 Before & After

Whilst the new office space at Castlegate was adequate , it did not reflect their personalities and was unsuitable for client meetings. The team planned to redecorate with crisp white walls and hot pink pipework and required new furniture to complement their scheme. Their goal was to emphasise their fun, forward-thinking, creative business, and create a workplace they could be proud of.

The client had strong preferences which helped to establish the brief quickly and effectively from the outset.

Workstations:

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White desks were selected to give a clean contemporary finish. Accurate space plans were produced to ensure adequate room for future growth within the office.

The new Matrix design from Elite fulfilled the brief perfectly. Cable eaters, risers, and baskets were also specified along with a modesty panel to help reduce the appearance of exposed cables trailing from the perimeter power.

Task Chairs:

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Our team provided samples of task chairs which were tested over a few weeks to help the team establish a favourite. The Steelcase “Reply” chair was selected as the preferred option with a grey seat pad and grey mesh back.

Client Area:

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Multiple options were tabled for the client meeting area and the Steelcase B-free bench was selected as the favourite design. Response felt that this product suited their style of client interaction and liked the clinical look of the white bench to complement the desks.

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Multi-coloured stools were selected to add an element of fun in this area and tie in with their artwork.

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We loved seeing the transformation through from start to finish.

What they said:

“The end product is perfect thank you so much, we are absolutely delighted. Your install team was a pleasure to have in the office and nothing was too much trouble. This was a big step for us and we are so thrilled!”
David Tysall, Managing Director

What could be better than a happy client?!

    Posted in Interiors - 12th February, 2014

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