7 Reasons to include Promotional Products in your marketing mix (inc. infographic)
If you are unconvinced about the efficacy of Promotional Products to generate sales and boost your bottom line: read on. We believe Business Gifts are a memorable and cost-effective way to market your business and increase awareness of your brand. Here are some facts figures about business gifts and promotional products to get you thinking…
Only 1 in 5 consumers bins an unwanted promotional product, the majority are either filed away or passed on to someone else (42%) with 6 in 10 people keeping promotional items for up to 2 years. Source
53% of people use a promotional item at least once a week or more. The main reason people hang onto these items is their usefulness, with computer products, health and safety equipment, and writing instruments being rated the most useful. Source
Ben Johnson Tip: sending a genuinely useful product trumps a funny or novelty gift every time!
The advertising recall is much higher on promotional items than TV or radio : 89% of consumers can recall the name of the advertiser on a promotional product they received in the last 24 months (Source) compared to a meagre 32% for radio and 28% for TV Source.
Adding a promotional product to the media mix increases the effectiveness of other media by up to 44%. Source Ben Johnson tip: business gifts should not be seen as a stand-alone campaign, but part of your overall marketing efforts.
Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone. Source. So, don’t just ask for a referral; make your customers feel great about your brand and let the gifts do the work for you!
At 20.9% promotional products generate more post-message purchases than print (13.4%), TV (7.1%) and online advertising (4.6%). Source
And our Number 1 Reason to include promotional products in your marketing campaigns :
After receiving a promotional product, 83% of consumers (that’s 4 out of 5) go on to do business with the advertiser. Source.
If you would like 4 out of every 5 of your target customers to do business with you, contact one of our account managers TODAY
Still not convinced about promotional products? Take a look at this easy-to-digest infographic:
Infographic source : Design infographics#