7 Reasons to include Promotional Products in your Marketing Mix

a range of promotional gifts on a grey background

If you are unconvinced about the efficacy of Promotional Products to generate sales and boost your bottom line: read on.

We believe Business Gifts are a memorable and cost-effective way to market your business and increase awareness of your brand. Here are seven reasons to consider promotional products, and some facts figures about business gifts to get you thinking…


the number 7 on a green square

Only 1 in 5 consumers bins an unwanted promotional product, the majority are either filed away or passed on to someone else (42%) with 6 in 10 people keeping promotional items for up to 2 years.


a black 6 on a white background53% of people use a promotional item at least once a week or more. The main reason people hang onto these items is their usefulness, with computer products, health and safety equipment, and writing instruments being rated the most useful.


Ben Johnson Tip: sending a genuinely useful product trumps a funny or novelty gift every time!

brass number 5The advertising recall is much higher on promotional items than TV or radio : 89% of consumers can recall the name of the advertiser on a promotional product they received in the last 24 months ¹  compared to a meagre 32% for radio and 28% for TV ²

¹ Source  ² Source.

a sketched number 4 with pink zig zag infillAdding a promotional product to the media mix increases the effectiveness of other media by up to 44%.


Ben Johnson tip: business gifts should not be seen as a stand-alone campaign, but part of your overall marketing efforts.

a graphic number 3 on greyPromotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone.  So, don’t just ask for a referral; make your customers feel great about your brand and let the gifts do the work for you!


a red fairground style number 2 with white lightsAt 20.9% promotional products generate more post-message purchases than print (13.4%), TV (7.1%) and online advertising (4.6%).


And our #1 Reason to include promotional products in your marketing campaigns :


a white number one on a green circle backgroundAfter receiving a promotional product, 83% of consumers (that’s 4 out of 5) go on to do business with the advertiser.



If you would like 4 out of every 5 of your target customers to do business with you, contact Rachel today:

Contact Our Specialist

Rachel WardSales Support Manager

Still not convinced about promotional products? Take a look at this easy-to-digest infographic by Design Infographics.

an infographic with facts and figures about promotional items

We would love to discuss your Business Gift requirements with you. Speak to your account manager today or call any one of our team 01904 698 698. We can’t wait to make it happen!