Packaging is more important than ever before. Online ordering has become increasingly popular since its advent in 1994 and is now everyone’s new normal, having grown from 13% back in 2015 to a steadily growing 18% today.*
So, with more and more customers opting for online retailers, it’s time to ensure your business is ready to deliver. Stock up on your mail room, warehouse and post room necessities to stay ahead of the curve. Read on to learn our top tips for making transforming your packaging today.
Why settle for second best?
We’re all experts in online shopping, and we know what we should be able to expect: a well packaged product in good condition, and a quick delivery. If our experience doesn’t match these expectations, it’s all too easy to go elsewhere next time. With so many online shopping options to choose from, there’s no good reason to settle for second best.
In the world of online shopping where price is King, customer loyalty is harder to secure unless you give them a reason to be. Stocking up on your packaging and mailing essentials in advance means you are more likely to achieve a speedy delivery, and an intact item in good condition is assured with top-quality packaging.
Avoidable damage to an item due to bad handling and below-par packaging is a sure-fire way to lose a customer or cash through reimbursement. All things considered, it’s wise to invest a little more now than to pay the larger price later!
Packaging is a great opportunity to market your business with high-quality branded assets. It’s always good to add a personal touch, whilst making your brand more visible, and yet so many businesses overlook this when it comes to online orders.
At Ben Johnson we are here to help you stand out from the crowd. We offer bespoke items, such as customer-made cartons, printed adhesive tapes, and personalised stickers to seal your post. Get in touch today and learn how we can work together.
Helping the environment
If you’ve been living under a rock lately, you may be unaware of the consumer backlash Amazon have experienced with their overblown packaging. Sending small items in oversized boxes with a bin-full of padding has left consumers angry and unafraid to name and shame the online giant. Whilst you might not consider yourself guilty of such a packaging faux pas, acknowledging your consumer’s environmental conscience with appropriate packaging could mean the difference between a loyal or a lost client.
While eco-friendly packaging can be more expensive overall, it’s a good thing to consider for the environmental benefits and for the positive press. These consumer concerns won’t go away, so giving your customers the option to be more environmentally friendly is a great way to future-proof your business while feeling good about yourself!
At Ben Johnson we can offer a multitude of bio-degradable solutions and alternatives to plastic packaging to ensure you can deliver on all fronts. Get in touch today to see how we can help you.
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Diane ScuttSales Support Team Leader
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