LeoVegas UK is a Newcastle-based company providing managed services exclusively to the LeoVegas Mobile Gaming Group.

These managed services cover a wide range of business functions from marketing (both acquisition and retention), anti-money laundering, customer service, graphic design, software development, user experience and safer gambling to name just a few.

The Newcastle-based UK hub has grown from strength to strength with 100 employees providing services for a portfolio of online casino, bingo and sports brands.

Brand continuity was a key consideration for the brand, so the new office decor had to compliment the style of existing sites within the business. The team at LeoVegas wanted to create a stylish, dramatic and luxe-feeling space, blurring the lines between home and work and giving the team somewhere to be really proud of and enjoy working from.

Within the LeoVegas family there are a number of sub-brands, including Bet UK, so as part of this evolving project, we were tasked with differentiating the design and flow of Bet UK spaces and translating the difference in this brand from the wider LeoVegas design.

The design and fit-out of the LeoVegas office space were approached incrementally, starting with high-footfall areas such as the main reception, meeting rooms and the wider office.

For the design, took inspiration from stylish hotel lobbies from around the world and added a playful take on the LeoVegas brand with the use of jungle-themed and tribal decor. The luxe element was added by the use of a mixture of furniture in soft textures and vibrant colours, adding quirky features wherever possible to really up the opulence factor.

We also kept it sustainable by repurposing existing furniture where possible and utilised natural textures such as concrete-effect wall coverings to add contrast to the bold LeoVegas brand.

For the Bet UK allocated space, the concept was centred around a pub theme, with playful design, the addition of a pool table and a more masculine feel versus the LeoVegas wider office.

The finished design and fit-out project is an eye-catching, welcoming and impactful space, providing both comfort and practicality and really emphasising the LeoVegas brand.