Mayborn Group Baby products

The Brief

Mayborn Group, the North East company behind well-known baby brand Tommee Tippee, wished to relocate to a new global HQ in North Tyneside to reflect its vision to grow internationally and become the world’s most loved baby company. This investment was to provide the business with a spectacular base from where it could develop its global expansion and significantly grow its 170-strong team with high calibre talent.

The overall concept of the interior design was to support collaborative, agile working and encourage creativity and expression within Mayborn Group. Throughout the 30,000 sq ft building, Mayborn Group’s brand values, ethos and colours were to be incorporated in a highly engaging way. The environment had to reflect real parenting and represent a non-uniform existence. Choice for employees’ and visitors’ working styles and comfort was to be a major consideration throughout.

The solution

A spectacular, ground-breaking workplace, poised for the future, was necessary to meet this brief. We created a highly engaging reception area using appealing curved designs and we incorporated brand colours of blue, gold and pink against a clean white background.

Within the large ground floor meeting wing, we built a fun “playpark” and “beach” area with trees, picnic tables and swinging chairs. A giant, illuminated Tommee Tippee logo made from coloured baby bottles makes a fun centrepiece. There are themed, private meeting rooms based around toddler activities and the global locations where Mayborn operates. In the breakout wing, comfortable, colourful seating zones, café, TVs, pool table, lounge and tiered seating, have been installed to offer maximum flexibility for informal meetings, group presentations and to allow people to relax together during breaks.

The first and second floor working areas – although more “business” orientated – are still aligned to the quirky ground floor. Each of the four business wings has its own striking corporate colour and provides conventional working desk areas as well as comfortable seating, colourful meeting rooms, individual sound-proofed booths and bright kitchen areas. Each wing has its own name: Play to Win; Be Bold; Take Pride; and Respect Each Other – and fun typography displaying Mayborn values is displayed throughout.

An abundance of natural light, interior birch tree trunks, views of plants and foliage outside – as well as a tree inside too – bring calming elements of nature into the office. The workplace is fully digital with Research & Development labs on site and state-of-the-art conferencing facilities to connect Mayborn Group HQ with its global markets and teams.

 

Overview

Sector: Baby products
Location: Newcastle upon Tyne
Size: 30,000sqft
Scope of work: Design, Fit-out and Furniture

About the client

Mayborn Group is the owner of the multi award-winning global baby brand Tommee Tippee – number 1 in the UK
and one of the top 5 baby brands worldwide. The company employs 1200 people, with offices in the US, Hong
Kong, Paris, Melbourne and production facilities in Morocco, China and the UK.